Bruno’s Supermarkets, LLC

Client Profile
Bruno’s Supermarkets, LLC (“Bruno’s”or the “Company”) was founded in 1933 and is based in Birmingham, AL. Bruno’s operates 66 supermarkets throughout Alabama and the Florida Panhandle region under three distinct banners: Bruno’s, Food World and FoodMax. Bruno’s Supermarkets offer customers comprehensive grocery and complementary product selections combined with world class customer service that meet the needs of today’s discerning customer.
Situation
Bruno’s faced operational and financial challenges as a result of certain internal issues and general macroeconomic factors outside of its control. As a result of these challenges and its constrained liquidity position, the Company filed for Chapter 11 protection under the U.S. Bankruptcy Code in the Northern District of Alabama on February 5, 2009.
Solution
Professionals at SSG marketed Bruno’s to a wide range of strategic competitors and institutional investors. Ultimately, with SSG’s guidance, the Company sold a majority of its assets and store locations to a strategic acquirer through a competitive auction effectuated under Section 363 of the U.S. Bankruptcy Code. In addition, SSG identified key pharmacy buyers to purchase select pharmaceutical assets at certain locations not purchased on a going concern basis. SSG’s experience identifying alternative solutions and buyers, and in navigating difficult waters, enabled all key stakeholders to maximize recoveries while preserving the jobs of the majority of Bruno’s employees.