Press Release

Le Pain Quotidien’s U.S. Business Files for Bankruptcy

After financial woes prior to COVID-19, Belgian bakery chain Le Pain Quotidien has agreed to sell its U.S. assets to restaurant operator Aurify Brands for $3 million through a Chapter 11 bankruptcy proceeding.

The brand hired SSG Advisors to conduct a marketing process, which eventually led to the deal with Aurify. Read article here.