Hobie

Company Profile

Founded in 1950 by legendary innovator Hobie Alter, Hobie has grown from a surfboard company into an iconic global brand synonymous with adventure on the water. Today, Hobie is recognized worldwide as a premier manufacturer of high-quality kayaks, sailboats, and accessories. With a proven track record of success, Hobie has pioneered and redefined entire categories in the watersports industry, cementing its position as one of the most trusted and enduring names in outdoor recreation.

Situation

After more than 70 years as a global leader in watersports, Hobie sought a partner that could honor its rich heritage and propel the brand into its next phase of growth. Hobie engaged SSG to conduct a comprehensive, competitive sale process that attracted significant interest from strategic and financial buyers worldwide.

Solution

Leveraging its deep experience in branded consumer and outdoor lifestyle transactions, SSG managed a complex, multi-jurisdictional process, navigating the intricacies of Hobie’s U.S. and Mexican operations, as well as its international distribution network. Through a tailored, highly competitive process, SSG identified Bass Pro as the ideal acquirer- a partner whose culture, mission, and passion for the outdoors align seamlessly with Hobie’s legacy. The transaction preserves one of the most well known international brands in outdoor recreation, secures a bright future for Hobie’s employees and dealers, and returns manufacturing to the United States. The outcome underscores SSG’s proven ability to deliver value-maximizing solutions for clients facing operational and cross-border complexity while ensuring the long-term success of category-defining brands.