Precision Nutrition

Company Profile

Headquartered in Ontario, Canada, Precision Nutrition is the market leader in nutrition coaching certifications and software to fitness and wellness professionals throughout North America, Australia, and Europe. The Company enables health and wellness professionals to provide life-changing nutrition coaching services to clients.

Situation

Despite realizing meaningful success over its 20+ year history, the Company began to face liquidity constraints following the COVID-19 pandemic and ensuing closure of fitness facilities around the world. In an effort to recapitalize the Company’s balance sheet and identify capital for growth, Precision Nutrition sought a new strategic or financial partner that could support ongoing operations and the Company’s strategic mission of providing market leading solutions to fitness and wellness professionals.

Solution

SSG was retained by Precision Nutrition earlier this year to explore strategic alternatives, including a sale of the business. SSG conducted a comprehensive marketing process that attracted interest from strategic and financial investors who engaged in a thorough review of the business. The Company received offers from multiple parties and ultimately pursued a sale to an affiliate of Palm Ventures. SSG’s experience in the education, healthcare, and technology industries and ability to manage complex transactions with cross-border implications allowed the Company to maximize value, preserve jobs, and position the business for growth under new ownership.