Vegamour LLC

Company Profile

Vegamour is a biotech-powered hair longevity brand pioneering the future of hair wellness through clean, clinically proven innovation. Rooted in nature and backed by science, Vegamour develops high-performance solutions for every stage of the hair life cycle, without synthetic hormones or harsh chemicals. As one of the first beauty brands to harness plant-derived exosome technology and liposomal delivery systems, Vegamour delivers targeted, regenerative care that works in harmony with the body’s biology to extend the hair’s growth phase, reduce shedding, and support a healthy scalp.

Situation

For more than a decade, Vegamour has helped define the premium hair wellness category. After a period of rapid growth, sales declined from peak levels amid management changes and shifting strategic priorities. The Company sought a new financial or strategic investor that could strengthen its market position and provide adequate liquidity to support its long-term growth initiatives.

Solution

SSG was retained in May 2026 to explore strategic alternatives, including a sale of the business. Leveraging its extensive consumer products and beauty industry experience, SSG positioned Vegamour’s differentiated brand and unique product portfolio to a targeted group of strategic and financial investors. SSG’s marketing process generated significant interest and multiple offers for the business. The Company ultimately pursued a sale of substantially all assets to Belle Brands, a portfolio company of Windsong Global. SSG’s special situations expertise in managing complex stakeholder dynamics enabled the Company to maximize the value of its assets within an expedited timeframe. The sale provides a path for the Vegamour brand to continue under new ownership and pursue its next phase of growth.