Wiser Solutions Inc

Company Profile

Wiser Solutions is a retail analytics and commerce execution platform providing both online and in-store intelligence. The Company’s proprietary platform analyzes online and in-store data to support customer pricing, promotions, assortment, availability, compliance, and display. The Company tracks more than 10 billion products, 600,000 stores, and 150,000 sellers. Customers purchase short-term and long-term subscriptions under a traditional SaaS model, and the Company services more than 800 brands and retailers globally.

Situation

The Company sought to build a comprehensive SaaS-based retail analytics platform through an aggressive roll-up strategy. Despite completing over ten acquisitions since 2013, the Company incurred persistent losses as the pace of acquisitions outpaced the Company’s ability to consolidate platforms. As a result, the Company found itself managing a portfolio of SaaS products with different features, capabilities, and processes. In response to these challenges, the Company pursued cost savings measures, including consolidating its data extraction systems, rightsizing its workforce, and shuttering non-core product offerings. However, the Company was unable to meet its financial obligations and, as a result, elected to file for protection under Chapter 11 of the U.S. Bankruptcy Code.

Solution

SSG was retained to conduct a comprehensive marketing process and solicit competing offers to the Stalking Horse Credit Bid from an affiliate of Crestline Direct Finance. After extensive outreach to a broad universe of strategic and financial buyers, the Stalking Horse Credit Bid was determined to be the highest and best offer for substantially all assets. SSG’s extensive Chapter 11 transaction experience and ability to efficiently execute a comprehensive remarketing process allowed the Company to maximize the value of assets for the benefit of stakeholders.